Ceremony

Our Contributions

Local SEO

Understanding the competitive nature of the spa and wellness industry, we designed a targeted local SEO strategy for Uppliva Nordic Spa.

• Optimized their Google My Business (GMB) profile with accurate business details, professional photos of the spa, and regular event updates, ensuring high visibility in local searches.

• Researched and implemented high-impact local keywords such as “Nordic spa Ottawa” and “best spa near me” across their website and blog content.

• Built consistent and high-quality local citations across trusted wellness and travel directories to boost search engine credibility.

Result: Uppliva Nordic Spa experienced a sharp rise in organic search visibility, driving consistent traffic and attracting wellness-focused clients.

Website Design: A Digital Sanctuary for Wellness

Ceremony Spa’s website (ceremonyspa.com) was meticulously designed to reflect its vibrant, community-oriented brand while delivering a seamless, engaging user experience that drives conversions.

• Vibrant, User-Friendly Layout: Showcased core offerings massages, full-body scrubs, bathhouse access, and memberships with a colorful, art-inspired design. Clear CTAs like “Book Now,” “Get This Deal,” and “Buy a Gift Certificate” guide users to take action.

• Custom Booking Integration: Implemented a hybrid booking system, combining online scheduling for standard services with phone-based reservations )for the customizable “Ceremony” package, ensuring flexibility for users.

• Mobile and SEO Optimization: Engineered for fast load times, responsive mobile display, and strong search engine performance, catering to Austin’s mobile- avvy audience. Optimized for keywords like “Austin spa package” and “South Austin massage.”

• Immersive Visual Storytelling: Featured high-resolution images of the bathhouse’s cedar saunas, cold plunges, lush indoor/outdoor plants, and vibrant art, paired with a warm, inviting color palette to evoke relaxation and connection.

• Social Media Integration: Embedded Instagram Live feeds to showcase real-time updates, such as Third Thursday happy hours, DJ Megatron events, and vendor markets, enhancing engagement.

Results: Increased online engagement by 40%, boosted bookings by 55% (particularly for the “Ceremony” package and full-body scrubs), and reduced bounce rates through a visually appealing, user-friendly interface.

Google Ads Campaigns

We created and managed performance-driven Google Ads campaigns to capture leads from wellness seekers and tourists.

• Developed compelling ad copies highlighting services like “Relaxing Nordic Spa Packages” and “Luxury Ottawa Spa Experience.”

• Conducted A/B testing for ad creatives and landing pages to optimize conversions.

• Implemented precise audience targeting focused on wellness enthusiasts, couples, professionals, and tourists visiting Ottawa.

Result: A 35% increase in paid traffic, with significant growth in bookings for spa packages and memberships.

Project Management

As project manager, I ensured smooth collaboration between the SEO, Ads, and web development teams.

• Maintained structured timelines with weekly progress reports and deliverables.

• Regularly monitored campaign performance using analytics tools to refine strategies.

• Worked closely with the spa’s management team to align digital efforts with seasonal promotions and wellness goals.

• Impact

  Our comprehensive strategy strengthened Uppliva Nordic Spa’s online visibility and positioned it as a top choice for luxury spa experiences in Ottawa. Within six months:

  • Traffic: Website traffic increased by 55%.

  • Leads: Spa bookings and package inquiries doubled.

  • Revenue: Boosted revenue by leveraging digital visibility and targeted ad campaigns.