Our Contributions

Local SEO

To position Star Star Shop  as a trusted Shopify-based fashion store, we developed a tailored local SEO strategy.

• Optimized their Google My Business (GMB) profile with engaging visuals, accurate store details, and seasonal updates to improve local visibility.

• Researched and integrated high-impact keywords such as “girls birthday dresses Canada”, “trendy women’s fashion online”, and “kids clothing store Calgary” across Shopify product pages and blog content.

• Built consistent local citations on fashion, lifestyle, and shopping directories to strengthen brand credibility.

Shopify Store Setup

We built and customized the Shopify store to ensure a seamless shopping experience for customers.

• Designed an attractive, mobile-friendly layout tailored for fashion retail.

• Structured clear navigation for categories like Girls, Boys, Women’s Fashion, Accessories, and Birthday Collections.

• Optimized Shopify product pages with high-quality visuals, SEO-friendly descriptions, and user-focused details.

• Integrated secure payment gateways, smooth checkout flow, and wishlist/cart functionality.

• Configured essential Shopify apps for reviews, email marketing, and inventory management.

Project Management

As project manager, I streamlined coordination between SEO, advertising, and Shopify website optimization.

• Ensured consistent timelines with weekly deliverables.

• Regularly analyzed campaign performance using data-driven insights to refine marketing strategies.

• Collaborated with the Star Star Shop  team to align Shopify promotions, seasonal launches, and customer shopping trends.

Impact

Our holistic digital strategy positioned Star Star Shop  as a growing Shopify fashion brand. Within six months:

• Traffic: Increased Shopify store traffic by 60%.

• Leads: Boosted customer sign-ups, wishlist usage, and newsletter engagement.

• Revenue: Grew online sales significantly through combined SEO and paid ad campaigns.